The mobile food truck industry has become a vital component of the global catering service sector by 2025, with its flexibility and low-cost characteristics driving rapid market penetration. The global market size is expected to exceed $18 billion, with China, as the core growth pole in the Asia-Pacific region, maintaining a stable annual compound growth rate of over 12%. Policy support and technological iteration are the primary driving forces.

The industrial policy and standard system have been gradually improved. China further clarified food safety and environmental protection requirements in the mobile food truck operation guidelines released in 2024, promoting the industry’s transition from loose management to standardization. Meanwhile, European and American countries have optimized municipal licensing systems to lower entry barriers, stimulating the influx of small and medium-sized entrepreneurs.

The competitive landscape features “regional brands + platform-based operations”. In China, 50% of mobile food trucks expand through franchise chains, while the North American market remains dominated by individual operators. The involvement of third-party delivery platforms has driven the online order ratio to exceed 40%, forcing vehicle designs to include dedicated pickup windows.

Upstream manufacturers in the automotive supply chain are accelerating consolidation, with the market share of the world’s top five suppliers rising to 39% by 2025. Midstream operators are optimizing their site selection strategies through data analysis, with universities and business districts becoming prime locations, where rental premiums can reach up to 200%.

Patent layout focuses on environmental protection and automation fields. From 2023 to 2025, the global annual growth rate of patent applications related to mobile food trucks is 18%, with China accounting for 34%.